Design Management Dr. Chokeanand Bussracumpakorn Ph.D.

Design is a critical asset for sustainable economy and society in the 21st Century. Managing design effectively and systemically helps enterprises foster product / service / experience / business innovation value for all stakeholders.

Design Management is a multifaceted subject. Its aim is to provide a broad range of knowledge, principles and tool kits for managing design, i.e. design process, design strategy, design planning, design marketing, design finance, design law and design organizational behavior. Rigorous implementation of design management guarantees long-term success.